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The Creation Records Story: My Magpie Eyes are Hungry for the Prize

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My expectations may have been a bit on the high side, but it was interesting and informative to say the least. Cavanagh’s book remains the definitive statement on British independent music in the late 20th century. An exhaustive, incredible telling of the history of Creation Records (and through it, much of the British indie scene).

Containing interviews with Creation musicians, employees, supporters and detractors, this is the inside story of Creation Records - and of British music since the 1980s. The history of Creation Records is equal parts black comedy, tragedy, farce and urban myth - laced with orgiastic quantities of sex, drugs and rock'n'roll.The indie music scene involved a production and distribution model that was, at its most ambitious in the case of Rough Trade, autonomous from the major corporate record companies. As the 80's turned into the 90's McGee was getting luckier and soon he had Primal Scream, My Bloody Valentine and Ride all delivering classic albums which are still hailed today. Finance is provided by PayPal Credit (a trading name of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH). Cavanagh reveals internal politicking worthy of Millbank, painting the sober McGee as gentler but no less paranoid, an increasingly distant figure, ill-at-ease with the market-led impulses of the new quasi-corporate company, although perfectly happy to accept the accompanying financial benefits. David Cavanagh’s 2000 biography ‘The Creation Records Story: My Magpie Eyes Are Hungry For The Prize’ is widely regarded as one of the best music books in existence, telling the inside story of Alan McGee’s famous independent label Creation via interviews with musicians, ex-employees and a fair few detractors!

One of the earliest bands on Alan McGee's famed CREATION RECORDS imprint, the LOFT played a style of British indie guitar rock that stood out at the time. Coupled with the phenomenal success of Oasis, McGee's 1994 nervous breakdown is presented as the catalyst for Creation adopting more conventional business practices, thereby losing the anarchic energy on which its aesthetic had thrived, and setting in motion a series of events that resulted in its eventual demise. While it is true they caused immense financial problems for Creation, their amazingly original Loveless album is now generally regarded as a masterpiece on par with Sgt. It’s remarkable how people with huge cultural clout have the dullest imaginations when mythologising themselves. The fact that so many great bands were on one label is remarkable, and this is its story, in exhaustive detail.

They were highly influenced by bands like the Byrds, Television, The Television Personalities, and the Swell Maps. By the mid 90's McGee had a bad drug habit but he also signed the almighty Oasis, who then made Creation the hippest label ever. With classics such as Ted Hughes's The Iron Man and award-winners including Emma Carroll's Letters from the Lighthouse, Faber Children's Books brings you the best in picture books, young reads and classics. May have some underlining and highlighting of text and some writing in the margins, but there are no missing pages or anything else that would compromise the readability or legibility of the text. I was part of a small community of button lovers and collectors, and we all craved sparkly, rainbow additions - Emma to the rescue!

Favorite song is the opener but dedicate “Blue” to my friend Blue who lost her life at 22, she would have loved this album. Faber Members get access to live and online author events and receive regular e-newsletters with book previews, promotional offers, articles and quizzes.Fast forward to now and my other half picked me up a second hand copy and it’s drawn me in all over again, with the added bonus I can now jump onto Spotify and listen much more easily to the songs and band mentioned as I’m reading. It's packed with anecdote - who knew that the House of Love's Guy Chadwick had a thing for getting naked at parties?

For all New Labour's self-serving attempts to claim him, Cavanagh suggests that the intuitively left-wing McGee is really a vindication of the Thatcherite era, and consequently riven with confused impulses. Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit. View image in fullscreen Every spring Australians are subjected to swooping attacks from magpies, which nonetheless were voted bird of the year in 2017 by Guardian Australia readers. I'm no major fan of Creation, nor of the majority of its bands, but I lap up music history and have been an admirer of David Cavanagh's writing since his days on Sounds.Out of print for many years and regarded as one of the greatest music books ever written, My Magpie Eyes are Hungry for the Prize: The Creation Records Story is the definitive account of the iconic British record label, re- published for the label's 40th anniversary. This isn't a great book but it is essential for fans of Creation Records, being the only salient and exhaustive book on that subject so far produced. Since then he has developed - and shaken - a spectular drug habit, suffered a nervous breakdown, become a millionaire and, famously, visited 10 Downing Street. The reputation of the humble magpie, which won Guardian Australia’s 2017 bird of the year poll, could at best be described as divisive. Birdlife Australia’s Sean Dooley argued magpies could recognise individual faces and “tend to swoop the people they see as a threat”.

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