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$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

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The Commodity Problem: In this chapter, we talk about what everyone is doing and how to differentiate yourself from the marketplace. Long ago (read: a few years back), I noticed how great an opportunity creating books was for business owners. The best scarcity is honest, says Hormozi—for example, every business has a limit to how many clients they can serve, so just advertise that number!

com/training/offers and select “Naming Products” to watch a short video tutorial so you can start using this in your business to make more sales ASAP. With divergent thinking, you can have multiple right answers, and one answer that is way more right than the others. In his book, Alex teaches perhaps the most important marketing/sales/copywriting/human psychology lessons you'd ever need as a freelancer or a business owner.

The private equity firm focuses on making minority investments into cash flow positive growing founder owned businesses. That title may sound suspicious, but the author was working as a limousine driver, when he had the idea to create an online limousine rental service, which eventually made him very wealthy. And even more niched ‘I solve this type of problem for this specific type of person in this unique counter-intuitive way that reverses their deepest fear. It's also fairly brief and to the point; as simple as possible but no simpler, as Einstein once remarked.

But these Harvard experts said the best way to negotiate agreements is to begin with digging to find people’s real interests. It’s all about perception – The Grand Slam Offer only becomes valuable once the prospect perceives the increase in likelihood of achievement, perceives the decrease in time delay, and perceives the decrease in effort and sacrifice. Instead of waiting in the dark, not knowing when the train would arrive, they could follow the train's progress as it got closer and closer.

Let’s break down the Grand Slam Offer formula and explore some real-world examples in the next sections. Time delay (objective: decrease): the shorter the delay between the client purchase and the moment when they receive value/the outcome, the more valuable your services or product is. We need to depict the dream back to them, so they feel understood, and then explain how our solution will get them there. I would recommend this book for anybody starting out in their entrepreneur journey, so that you start with the right foot forward. You will fail far longer if you keep changing who you market to, because you must start over from the beginning each time.

It showed that the trains were moving, and it gave the waiting passengers a sense of achievement as the dot got closer to the station. You may have rolled your eyes at the time, but there’s a reason why this catchphrase quickly became ubiquitous: it worked. In a nutshell, the offer is the goods and services you agree to give or provide, how you accept payment, and the terms of agreement. No pensé que llegaría a leer un libro de estas características en la vida, pero ya ves, una nunca sabe lo que le espera. Hormozi doesn't say this outright, but this is my takeaway from reflecting on my own business journey.

The process of enhancing your core offer is designed to do both of these things: increase demand and decrease perceived supply so that you can sell the same products for more money than you otherwise could, and in higher volumes than you otherwise would (over a longer time horizon). The solution is to make sure we’re serving a starving crowd (a market with urgent needs), then choose a narrower niche, and build an offer that offers something uniquely valuable. Pour as much value as humanly possible into his reader so they can become uber successful and if the stars align, one day work with him in taking their business into the stratosphere.

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