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Abercrombie and Fitch Authentic Women Eau de Parfum

£29.425£58.85Clearance
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White Hot: The Rise & Fall of Abercrombie & Fitch, a new Netflix documentary on the ubiquity of a once zeitgeist-y brand’s limited vision of “cool” and its culture of discrimination, is easy catnip for adults re-evaluating the influences of their youth. The brand of barely there denim miniskirts and graphic T-shirts was “part of the landscape of what I thought it meant to be a young person”, the film’s director, Alison Klayman, told the Guardian. (Klayman, a millennial, grew up in Philadelphia.) That’s true for many US adolescents in the late 90s through the 2000s, as Abercrombie stores anchored most mainstream malls across America, including my hometown middle school hangout in the suburbs of Cincinnati, Ohio. Authentic Moment Woman is similar to Ariana Grande Cloud but without the coconut dry down and a deeper, woodier dry down.. The Eau de Parfum lasts around six hours on the skin and a few spritzes go a long way – just three sprays creates a cloud of fragrance with great projection.

Fruity, floral and a touch woody, Abercrombie & Fitch’s playful fragrance opens with an initial explosion of sweetness, thanks to the sparking top note of red fruits and berries. This jammy fruity rush meets a sophisticated heart of rose, adding a natural sweetness and youthful floral tone to the perfume. The base note is cedar wood, which adds a creamy warmth to deepen the aroma without losing the initial fizz of sweet juicy berries from the top.Authentic Moment Woman by Abercrombie & Fitch is a sweet fragrance lover’s dream! A real compliment-getter, the woody-fruity fragrance has an enticing fruity feel from the get-go, and incredible projection to match. Read on to find out more with my full Authentic Moment Woman review… Keen to find out more about Authentic Moment Woman? Myself and three other Team Escentual members put it to the test for one month. Watch along to find out why we were so keen to try it and what we thought of it after 30 days… If you love sweet fruity-floral scents and are looking for a touch of creamy woods to add into the mix, you’ll love Authentic Woman. A playful and uplifting scent, Authentic Moment Woman could be enjoyed by all ages, thanks to its mix of classic rose blended with its modern berry-wood combination. Though marketed directly towards women, we believe that anyone can enjoy any fragrance. If you tend to opt for sparkling, sweet and juicy floral fragrances, then this will be right up your street. Embodying a rush of adrenaline, Authentic Moment bursts out of the bottle for a fun, exciting signature. Its sensuous sweetness mirrors that first a moment of attraction before it settles on the skin to feel cosy and comforting.

As White Hot traces through a succinct and wide-ranging survey of the brand’s evolution and sales tactics, Abercrombie & Fitch, a company hinged on a vision of “preppy cool”, kept those messages pretty overt. To quote former CEO Mike Jeffries, who oversaw the brand’s precipitous rise in the late 90s and 2000s, in a now infamous interview from 2006: “We go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.” The bottle, which is topped with a magnetic cap, features suave leather touches that honour Abercrombie & Fitch’s fashion heritage. Taking a more objective look at Abercrombie offered the opportunity to examine “abstract forces that impact us in life, things like beauty standards or structural racism”, and peek behind the curtain to see “exactly how this was a top-down system that relied on existing biases”.

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The 88-minute film offers its fair share of nostalgia bait – the opening sequence plays alongside Lit’s My Own Worst Enemy, and the signature scent is subject to plenty of good-natured ribbing – but focuses on taking scalpel to the company’s finely tuned, if now stale, image. “We wanted to focus on the everyday people who were affected by this company,” said Klayman.

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