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L.T. Piver Epices 100ml EDT Spray

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In 1896, Jacques Roucher, director of the Paris Opera, took over the company. As a visionary, he foresaw that the recent use of chemical synthesis would modernize perfumery and surrounded himself with creative chemists. The result was Trèfle Incarnat (1898), one of the great successes of the Belle Époque era. He developed the brand through the growth of advertizing and increased the number of branches on the global level. At the dawn of the 1920s, the French company, whose motto was “L.T. Piver perfumes the world”, was one of the few companies that generated more than half of its turnover abroad. First, a blast of cedar wood with a light, pleasant turpentine moment, then it settles down to be a very light wood scent with a touch of bergamot. Adam developed his business skillfully and succeeded in becoming official purveyor to the court of Louis XVI and, subsequently, to various royal families. In 1799 the business was passed to his son who, in 1805, handed off the business to a first cousin, Pierre-Guillaume Dissey. It was Dissey who hired, as a young apprentice, L-T Piver.

The diversity of the L.T. Piver catalogue is as inspiring as the brand’s craftsmanship. Starting from the beginning of the 20th century, the company developed body and hair soap, scented pastilles, ointments, brillantine, but also hair lotions inspired by its perfumes, Rêve d’Or, Pompeïa and Héliotrope Blanc, which are still available today. To initiate the brand's renewal, Nelly Chenelat decided torely on the olfactory richness of perfumes that have survived the last few years without any communication support, thus opening up numerous perspectives. The brand's flourishing heritage, sources of inspiration, and ideal basis for storytelling are also very helpful, as is the international dimension of the brand, which sells more than 2 million pieces worldwide (Caribbean, United States, Middle-East, Cambodia...). In addition to all this, according to the new owner, there is a craftsmanship that distinguishes L.T. Piver from the many competitors. Today L.T. Piver is located 9 rue du Faubourg Saint-Honoré, Paris, from whence it offers contemporary versions of some of its classic fragrances. It also continues to operate through agencies throughout the world. From one side the clear, tagless, empty bottles come in a row. On the other side they are filled, labeled, closed and boxed. How did this happen? This deposit has more that 2,000 liters of Rêve d'Or inside. It's almost unimaginable. Coming from this vat is a hose that delivers the juice to the other room where the bottles are filled.

The brand lived through the decades following the war, in particular by relying on the success of its famous hair “lotions” derived from its perfumes. In 1967, the company was awarded the French Legion of Honour decoration for its longevity and the quality of its products. However, like many old brands, it never really returned to its glory days. In 1989, L.T. Piver was bought by the Franco-Algerian Amouyal family from the Rhône-Poulenc chemical group. Solid foundations for an expected renewal In 1860, the brand had three factories in Paris, Aubervilliers, and Grasse. The last one is still in operation and carries out the assembly of the raw materials, the maturation of the concentrate, the setting in alcohol, and themaceration.

My Great Grandfather Charles Baez was associated with L.T. Piver in New York in the turn of the century era. I have bottles of Floralyme my Grandmother gave me In 1896, Jacques Roucher, director of the Paris Opera, took over the company's reins. A visionary, he foresaw that the newly developed syntheticswould modernize perfumery and surrounded himself with creative chemists. Trèfle Incarnat (1898) was born, one of the great successes of the Belle Époque. He grewthe brand thanks to the rise of advertising and multiplied the number of international branches. At the dawn of the 1920s, this French company (whose motto was "L.T. Piver perfumes the whole world!") was one of the few companies that made more than half of its sales abroad. L.T. Piver claimed a number of "prizes, medals and other distinctions" in the Universal and Colonial Exhibitions — the great trade shows of Europe. Of course I had to ask Sylvie to smell the pure liquid civet bottle on the right below (synthetic of course). Yes I am brave!

L.T. Piver Fragrances

L.T. Piver products included perfumed gloves and fans, face powders, soaps (with extract of lettuce and marshmallow), almond body cream, and iris body milk.

The objective is to assert and perpetuate the masstige positioning of the current range, while developing new, more “niche” fragrances. Héliotrope Blanc, Cuir de Russie or Rêve d’Or, inexpensive references popular with perfume lovers, will therefore remain more or less at the same price. In 1896, Jacques Rouché, a technician and son-in-law to L.T. Piver, became administrator of the business. Rouché was convinced the the future of the business lay in the use of state of the art knowledge of chemistry and he hired Georges Darzens, a prominent chemist, to assist in product development.

A buyer’s premium of 17.5% of the hammer price is payable on each lot in Antiques and Interiors sales, 20% in Specialist sales and 20% in Fine Art sales. The buyer’s premium is subject to VAT at the current rate. The brand lived through the decades following the war by relying on the success of its famous hair lotions, which were derived from its perfumes. In 1967, the company was awarded the Legion of Honor for its longevity and the quality of its products. But, like many old brands, it never really returned to its glory days. In 1989, L.T. Piver was bought by the Franco-Algerian Amouyal family from the Rhône-Poulenc chemical group. The heritage of this historical house will also bring fortha range of body care products inspired by ancient products (soaps, ointments, etc.), with formulas that are updated to the latest standards and tastes.

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